Welcome!

About Me

A business school grad turned creative, hippy chick on a pursuit to spread the moxie love.

Driven and ambitious, I’ve always been the one who knew exactly where she was going and how to get there. Until one day I didn’t. Somewhere between grad school and setting up my 401k, my sense of identity dissipated. Guided by expectations, the pursuit of success and financial security I walked a worn path and played the game of status quo. I was working for the man.

Today, as I reflect on my a-ha moment, (My Moxie Story) I can certainly see how life had been nudging me for a while. Stubborn and blinded by the all-mighty dollar, it took a full-force shove for me to realize I had gotten on the wrong bus. The ride I had chosen to take in life felt empty and dull. I wanted more. More passion, more sense of purpose, more peace; it’s all I could think about...that and “okay, so what now?”

The Moxie Project is my answer to the “what now”. It’s how I dispelled my illusions, released my fears, got naked with my soul and re-defined what success truly means. All in the name of passion, purpose and grace.

Why Moxie?

In 1932 Amelia Earhart was the first woman to fly solo across the Atlantic. In 1943 we were introduced to Rosie the Riveter, a cultural icon that represented women’s strength, courage and power. Women rolled up their sleeves, swapped petticoats for overalls and entered the factory to make sure this great country kept on running while our brave men were serving abroad. This was a pivotal time for women; finding their voice and being able to use it. These women had moxie.    

A slang term from the early 20th Century, moxie describes courage, fortitude and strength of character. A term that is very much appropriate for today’s women; those that are blazing their own trail, stepping to the beat of their own drum, giving the proverbial middle finger to the status quo.

Austin Powers may have his mojo; we women have our moxie.    

My Moxie Moment

I was 28, with a house, a boat, a master’s degree, industry-cred and a six-figure income. I had achieved all that I set out to do; I had surpassed expectations and was living life at the top. Timing for my entry into the working-world couldn’t have been better. It was 2003 and the economy was at the base of an amazing 5 year period of expansion and growth. As a member of the financial industry this was good news for us because a growing economy meant rising stock markets, rising stock markets meant growth in revenue (my revenue). It was almost easy. My best year was 2007. I raised $30 million in new assets. Life was feeling pretty good.

Little did anyone expect for 2008 to unfold as the greatest recession in more than 50 years; some equated it to The Great Depression. The financial markets took a nose-dive and the housing market imploded. A downturn in the markets resulted in a downturn in business (and revenues). I was naïve, but the rose-colored glasses came off real quick. Working for the man revealed my false sense of security and from then I resolved to find a new path. This was my tipping point, my a-ha moment.

I had spent so much time trying to prove myself to others that I lost my moxie and settled for the status quo. It took a great big atomic shake down of my industry to realize it, but I knew I needed to reprogram my career GPS. The route was entrepreneurship.

Contact

Email: s@themoxieproject.com