VISION + ACTION
The definition of success is not one-size-fits-all. Success is achieved by everyday people.
A Moxie Girl refuses to accept the status quo. She shops both vintage and Anthropologie because she values authenticity and quality. She wants more than anything to be in control of her life. To her, success is defined by lifestyle, not title. Her library includes a curated section of self-help and coffee table books. She reads Forbes in the morning with her cup of coffee and style blogs on her iPad in the evening with a glass of wine. She is always packing the latest edition of Vogue for leisure reading on the beach.
Her mantra: authentic, intentional and chic.
Start Smart is The Moxie Project's flagship program. It is designed to give you the confidence, financial acumen and business savvy to take the bold step into redefining success on your own terms. The methodology is based on research in the areas psychology, neuroscience, leadership, spirituality, success and money combined with real world application in a proven process to get you from idea to launch in the most efficient and direct route.
The program gives you control over how success is defined. For most women, success comes from a holistic perspective - a balance of family, work, self-care and finances.
I created The Moxie Project with this very goal in mind, and after feeling so disconnected to my life I wanted to make a change. Now life is peaceful and it's a feeling I want to teach others how to achieve.
Who should enroll in the Start Smart Program?
Outsiders, trendsetters and innovators who have an idea for a business (or have the desire for something of their own creation)
OUTSIDERS don't seem to fit the corporate model - like the proverbial square peg in a round hole. The outsider is a woman with a voice but struggles to be heard.
TRENDSETTERS can see changes before others and are pulled to the movement long before the masses. The biggest struggle of a trendsetter is fear that her idea will be laughed at.
INNOVATORS are in a constant state thinking with many ideas swirling in her head but find it difficult to land on (and stay with) one idea.
If you are a visionary, with big dreams and ideas, but struggle with knowing how or where to begin. This is where you begin the journey. But be ready to work. This is an investment - of time, energy and money. There is no magic elixir to make this happen overnight but with the right frame of mind and a solid plan, you'll be confident in your actions.
What is the process?
Based on years of research, launching an investment firm not to mention the countless interviews with successful entrepreneurs, a clear pattern emerged on the process of building a business - success was predicated on these three steps, in this order:
MINDSET - The first step to creating a successful business is to get you in the entrepreneurial state of mind. The Psychological Planning phase focuses on fear and clarity. Launching a business requires great mental fortitude, so being prepared in attitude and expectations is crucial. This is not an easy process, so being able to change your perspective on fear will give you the strength to follow your dream. The entrepreneur recognizes all possibilities - even failure - but pursues the idea anyways because to stay in the status quo is not an option. This phase is also about clarifying your vision so much that it feels completely tangible and real - and that is an amazing feeling!
MONEY - The second step is to understand your Money Story. Many startups fail because of a lack of financial consideration. The Money Planning phase is to know where you are, what you need and how you'll get it. The process uses a tool called the Money Map as way to help you better understand your current financial situation by mapping your income and expenses and having a clear picture of how you take control of your money (and not feel that opening your bank statements is like opening the door to the big scary boogie man in the closet).
MARKET - The third and final step is to create your launch roadmap. In short, this is the actual Business Planning phase: knowing your Three C's (community, customers and competition), conducting thorough market research, considering your business structure, creating a marketing strategy and crafting your launch plan.
How long does it take?
The length of the program is dependent on the nature of your business and where you are in life. But typically the average is 8 months. Imagine, within 8 months from today you could be living your dream! How awesome is that!? But a word of warning - you have to be ready. I can't do it for you, but I can give you the tools to make it happen - think of me as your partner, sounding board and mentor during the process. The dream and business is all yours.
What is the most challenge part of the process?
Participants have told me that their greatest struggle was feeling secure in the vision - and subsequently, getting over the fear factor.
But don't take my word, hear it from actual participants:
"Working with Shelly I have gained confidence, tools and the clear
path I needed to finally begin building my business. The process has
been inspiring" ~ Sharon
"Shelly has helped me overcome my fear of starting my own business. In spending a few hours with her she was able to guide me to a breakthrough moment of self realization the core of my business idea. Her knowledge, methodology, guidance, and inspiration are valuable assets to anyone looking to work for themselves." ~ Nishi
"Shelly is like my business midwife." ~ Jenn
What is the investment?
I want the entire process to be completely transparent, so no mysterious, behind the curtain "contact me for pricing" - the program fee is $5,000; or 8 payments of $650.
Kick Start meeting (3 hours) to map out your business, brainstorm and set milestones ($1,200 Value)
2 hours per month one-on-one mentoring, consulting and coaching for 8 months ($4,000 Value)
Unlimited email support for the duration of the program ($750 Value)
The Toolkit: worksheets, financial plan, business plan template, marketing templates ($499 Value)
You'll also receive complimentary access to all Moxie Project events ($345 Value)
Freedom & Peace (PRICELESS)
To ensure you are completely confident in taking steps on your own and to address anything that may come up, you will have access to email and phone support for brief questions for an additional 6 months following the completion of your program (max 20 minutes per month). At the one year anniversary of your program start date, we will meet again for 1 hour as a final wrap up to the launch, evaluate the 1 year plan and set goals for the next 12 months. ($550 Value)
Do you offer a guarantee?
Absolutely. I'm confident that when you enroll in The Moxie Project program, you will be thrilled. I also know that if you follow the steps and do the work, you will build your business model on a foundation that works for you, your life, your family, the people you serve and your Great Work! But if this program isn't right for you, right where you are now, I want you to invest your money in what IS right for you. Sometimes it's hard to know until you get a taste. So, my invitation is for you to go through ALL of Module 1, show up for the "meetings" and do the work - really do it. At that point if it doesn't feel like this program is 100% for you and is going to transform your life and business, all you have to do is show me you've done the work and request your money back.
Module 1: Obtaining the Entrepreneur’s Mindset
Creating an idea schedule, lifestyle
Working through fears & concerns
Addressing the emotional side of this new endeavor
Initial draft of your vision and mission statements
Module 2: Clarifying the Concept
Vetting the idea
Refining the idea – marketability
Finalizing the Vision & Mission statements
Module 3: Financing and Funding
Reviewing current financial conditions
How to start saving
Setting a budget
Startup capital needed (or bridge job)
Module 4: Market Analysis
Creating the client/customer profile
Market opportunities and trends
Current market landscape
Market value & differentiation (your marketing message)
Service/Product Offering & Pricing structure
Module 5: Logistics
Establishing partnerships & connections
Business plan outline & template
Module 6: PR, Marketing & Launch
Creating your business’s first entrance into the world
Creating the timeline
Determining goals and milestones (short, intermediate and long-term)
Social media calendar
Module 7: Business Plan
Completing the template for the business plan
Do you think you're ready?
Let's chat. Schedule a strategy session to determine if this is the right fit for you. As your start up adviser and consultant, you should think of me as a temporary business partner, sounding board and ass-kicker (but in a loving way).