Back in my corporate days at the investment firm, whenever someone would ask my husband what I do for a living, he would always shrug his shoulders and say “I’m not really sure, but I know she works with numbers. Like stocks and investments and stuff.”
Now, when he’s asked this question, he shrugs his shoulders and says, “I’m not really sure, but she has a lot of meetings.”
So I thought it might be fun to share with you exactly what I do on a daily basis.
When I launched my flagship program for The Moxie Project, it was with the idea that I wanted to give women the framework for launching their big idea, to teach them the exact steps they need to take -- and in the right order -- so they can earn a living that aligns with their passion, strengths, and talents.
There are two core principles of this process:
1) It all begins with the mindset.
Starting something new is a challenging endeavor – resilience is the key to success. It’s a whole new world from the “safety” of your consistent, systematic paycheck and the structure of a J-O-B.
Fear creeps in every day, but knowing how to push beyond -- and doing so quickly -- is critical. Otherwise, you’ll just jump back in bed and pull the covers over your head... and wait until it doesn’t feel so scary anymore.
2) Money is in the marketing.
First and foremost we ask the questions: what will you be offering, who will buy it and how much will they pay you for it? Hint: It’s not enough to poll your friends and family.
Second, marketing is not a passive activity - it involves action and consistency. One of the strangest feelings as a new entrepreneur is to wake up on a Monday morning and not know what you need to be doing. This presents a big problem, as no marketing = no money. The good news is that once you know the answers to the first question - what, who & how - you can craft a plan of action.
With these principles, here’s how we get it done (in all these meetings):
Each business is different. Each female founder is different. But the framework for HOW we build each of these businesses is the same.
With each meeting, we are working through the steps, planning for the challenges, identifying the opportunities and moving the needle one 60 minute meeting at a time – we are building an entrepreneurial habit. (And this happens 18 times over the course of 6 months).
Whether you realize it or not, each habit - the good, the bad and the ugly - is the result of a series of small decisions that you’ve made over time. You’ve also likely been “programmed” a certain way within the confines of an organizational structure.
We have to undo some bad habits, and build up productive ones so that you feel energized rather than drained - and for anyone who’s known a soul-sucking job...drained is about all you know how to feel.
With each conversation we have; with each worksheet we complete; and with each action step we take, these women are exercising their entrepreneurial muscle, and creating amazing entrepreneurial habits. Over time it can equate to big shifts. (James Clear has a wonderful article on this concept).
So that’s it, in a nutshell: My work is focused on helping women make small, but impactful decisions on how they bring their business to fruition.
Because the time, energy and focus you invest in your business is worth actively taking a step in the right direction. Your role as an entrepreneur is one that will challenge you and thrill you in ways you’ve never known. It’s a joy to witness.